Importance of Rebranding and Logo Redesign- Gmail Redesigned its LOGO

WHY IS IT IMPORTANT TO REDESIGN LOGO FOR YOUR BUSINESS ??? 

The logo refers to a symbolic representation implemented by a company to define its product, service and brand. It is an essential part of every business. For a successful business, you need to have a design logo for your company. A logo is designed to target audiences. Thus, every business should prefer simple, impressive, suitable and handy logo design.

Earlier this month, Google announced the rebranding of G suite to the workplace and gave us a sneak peek at new — and indistinguishable — icon designs for some of its apps. The first app to get the new icon was Google drive a few days ago, and now Gmail is following suit. Say goodbye to the red and white envelope, and hello to a multi-coloured M that partly retains the letter shape.

Journey Of GMAIL

Importance of Logo for business: 

• Identifies brand
• Provides the first impression to customers
• Indicates the real meaning

Why is it important to redesign the logo for your business?

• Admirable for marketing

A new logo with a good design is admirable for marketing Since an old logo can become uninteresting and featureless as it also takes away the attention of the customer.

• Reflect your current brand

The requirements of every business are changing from day to day. Many businesses update themselves with the latest trend to meet the requirements of an ever-changing marketplace. Along with your product and services you also need to redesign your logo to follow the latest business trends. Your logo should reflect your current brand.

   1.    Being perceived as contemporary

2.    Complex logos

3.    Company merger/ acquisition

4.    Visual appeal for the audience that keeps evolving

5.    Change in company focus and values

6.    Adapt to modern social media

7.    Continuous evolution

8.    Standing out

 

 

Conclusion

Logo redesigning is not an easy decision for any stakeholder as it represents your brand and your company. However, when it ceases to advance your cause in a positive manner, it is best that you have it redesigned from an expert… Then see it unleash its potential and make your fortunes soar!